How to write Sales letters That WIN!
How to Write Sale Letter That Win!
How To Build Business Letters That Command Attention, Stir Desire
247 Vital Pointers Gathered From 1200 Actual Letters
How to write Sales letters That WIN!Sku: ebook002
PART I
WHAT YOU CAN MAKE YOUR LETTERS DO
CHAPTER I
The Part the Letter Plays in Business
CHAPTER 2
- What a Letter Must Do
- Its Elements And Contents
Part 2
ELEMENTS OF THE BUSINESS LETTER
CHAPTER 3
How to Start a Letter—Attention
CHAPTER 4
How to Arouse Interest
CHAPTER 5
How to Hold Interest – Explanation
CHAPTER 6
- How to Create Desire
- Argument And Proof
CHAPTER 7
Persuasion 34
CHAPTER 8
Inducement 40
CHAPTER 9
Summary and Climax The Clincher 46
Part 3
HOW TO MAKE A LETTER TALK – The Man to Man Message
CHAPTER 10
News Value
CHAPTER 11
Personality
CHAPTER 12
The “You” Element 65
Part 4
HANDLING COLLECTIONS AND COMPLAINTS
CHAPTER 13
Collection Correspondence
CHAPTER 14
How to Answer Complaints Page
-
Contents
PARTI
WHAT YOU CAN MAKE
YOUR LETTERS DO 6
CHAPTER I
The Part the Letter Plays in Business 7
CHAPTER H
What a Letter Must Do -. 9
Its Elements And Contents 9
PARTH
ELEMENTS OF 15
THE BUSINESS LETTER 15
CHAPTER IH
How to Start a Letter—Attention 16
CHAPTER IV
How to Arouse Interest 21
CHAPTER V
How to Hold Interest – Explanation 25
CHAPTER VI
How to Create Desire -
Argument And Proof 29
CHAPTER VII
Persuasion 34
CHAPTER VIH
Inducement 40
CHAPTER IX
Summary and Climax The Clincher 46
-
Page – 4
Part III
HOW TO
MAKE A LETTER TALK
The Man to Man Message 53
CHAPTER X
News Value 54
CHAPTER XI
Personality 57
CHAPTER XII
The “You” Element 65
Part IV
HANDLING COLLECTIONS
AND COMPLAINTS 71
CHAPTER Xlll
Collection Correspondence 72
CHAPTER XIV
How to Answer Complaints 78
-
Page – 5
Sku: ebook002
